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Rubén Maestro

digital marketing / event planner
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profile

my personal info

Devoted to work, organized and proactive, I commit myself enthusiastically to whatever is undertaken, always looking for the satisfaction and client commitment.

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download resume
personal info
my story

I have always been closely linked to the business environment through family companies, mainly in the services sector and in the field of digital marketing and communication, developing different functions such as digital marketing consultancy, KPIs monitoring and data analysis, content management, acquisition of new business, negotiation with suppliers, etc.

On the other hand, I have also had to deal with difficult and stressful situations with job layoffs, labor force adjustment plans and bankruptcy procedures. Situations from which I learned a lot and helped me to be stronger and more analytical at work, and improve and grow as a person.

I am currently helping clients meet their business & digital marketing objectives through the development and implementation of digital marketing campaigns.

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What I Love Doing
work hard, party hard
  • Digital Marketing
  • Events
  • travel
  • sports
  • arts

resume

know who i'm

I have a Media Communication degree and, in the last years, my education and experience have focused specifically on digital marketing and events management.

education
Master in Internet Business. MIB.
  • Institute for the Internet Development (ISDI)
  • •
  • Spain

Developed by ISDI, the MIB (Master Internet Business) is the first Master to comprehensively cover the Internet as a business environment. The master explores the different areas of the digital business such as strategy, online marketing, technology, metrics, e-commerce, advertising, mobile or financing among others.

Master In Event Management
  • Istituto Europeo di Design (IED)
  • •
  • Spain - Italy

The Master in Event Management given by the Istituto Europeo di Design (IED) trains professionals able to devise, organize, lead, control and manage events of all kind effective and efficiently, regardless of the size, either cultural or sporting events or business meetings, conferences, openings, fairs, etc.

experience
Senior Account Executive
  • Kinema Media & Communication
  • •
  • Spain

- Development of cross-media marketing actions, integrating online with offline tools and sharing resources and budgets available.

- Traditional media (design, direct marketing, PR and events, etc.) and online projects management and consulting (Web, e-commerce, Apps, SEO, SEM, SMO, Web Analytics, e-mailing, content development, etc.) in communication, marketing and sales strategies.

- Design and development of unconventional advertising circuits to cover specific needs for each type of customer and their communication and marketing needs.

- Event Design, Organization, Planning and Management. Briefing, organization, production, implementation, reporting and control of the event. Deal with suppliers and budgetary control.

- Development and optimization of online strategies: online marketing plans, SEO, SEM, SMO, usability, content, web analytics, etc.

Senior Account Executive
  • Neomedia
  • •
  • Spain

- Establishment of strategic alliances between brands by designing, developing and managing of unconventional advertising circuits in different spots, spaces and environments.

- Monitoring, control and implementation of campaigns. Supervision, collaboration and budgetary control of production.

- Business development. New accounts acquisition and customer loyalty.

work process
I create a unique process for each client to ensure that business objectives are met.
1
Targets
2
Objectives
3
Strategies
4
Performance
5
Resources & Deadlines
6
outcome analysis

skills

What I Am Good At

I have a multidisciplinary profile that combines my background and marketing experience with programming and design knowledge and other skills, which allows me to have a complete overview of digital projects.

html
css
javascript
Programming Fundamentals
wordpress / prestashop
SDL Web
adobe photoshop
adobe illustrator
adobe InDesign
adobe Dreamweaver
Spanish
English
Italian
Portuguese
  • Google Analytics
  • Analytics Tag mgmt
  • SEO
  • SEM - Paid Search
  • Web Usability
  • E-commerce
  • Graphic Design
  • Digital Content
  • Social Media
  • Web Design
  • CMS
  • Good sense of art & design
  • Positive
  • Adaptable
  • Hardworking
  • Organized
  • Proactive
  • Trustworthy
  • Can-do attitude
  • Problem Solving
  • Decision-making
  • Persuasive
  • Calm
  • Analytical Thinking

services

what you will get

Development of marketing campaigns from strategic planning to production, monitoring and data analysis, integrating online and offline actions.

Digital Marketing Audit

Digital presence consultancy: Reach, Architecture, Content, Conversion, Integration and Metrics.

web development

Responsive sites design and development focused on results (architecture, content, UX, ecommerce...)

Web Analytics

Setting KPIs, development of performance dashboards and metrics analysis to get goals set.

SEO / SEA / SMO

Generation of qualified traffic, conversions and leads through all different channels.

Cross-media Marketing

Developing of offline/online strategies and solutions for the needs of each client.

Event management

Event design and planning, management, production, off/online integration, post-event, KPIs.

Certifications

contact

get in touch with me

I’m always interested in hearing from former colleagues and friends and knowing about new projects and organizations in which collaborate and work, so feel free to contact me through my contact data or the following form.

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